There are plenty of avenues for video marketing these days. Even Facebook has its own video platform. We primarily focus on Youtube as it is global and has the best return on investment.
We built our first Youtube channel back in April 2007. Doesn’t sound long ago, does it, but at that time social media was in its infancy. Since then we’ve created plenty of channels, including one that’s the 63rd most visited of all time in New Zealand.
How do you know if a Youtube channel is right for your business? Here’s how to know:
- If you are already creating video content, you are missing an opportunity if you don’t load it to Youtube
- If you create or sell products that lend themselves to demonstrations – custom engines, kitchen appliances, a bed and breakfast or holiday resort, houses, etc
Talk to us to find out more – we have two in-house video editing suites and a camera crew to film whatever you need.
Case Study: Drift Legends Youtube Channel
It’s been de rigueur to provide game walkthroughs and a game trailer for years now, so we created a Youtube channel for Drift Legends. This is used to:
- Profile new features
- Provide instructional walk-through videos for each level
- Disseminate trailers
There is the option in the future to run competitions through it, however, most marketing efforts are channelled through Facebook in the case of Drift Legends.