Social media encompasses websites where you can socially interact with your client base, the three most popular of which are Facebook, Youtube and Twitter.
There are also other sites, such as Digg and Reddit, which leverage the power of popularity to direct traffic to interesting stories.
Facebook Fan Pages
Building a social connection with your audiences is essential these days, and is especially effective if you are already a big brand, or you have a niche within a smaller geographic region.
Case Study: Drift Legends
As part of the Drift Legends iPhone game global launch, a Facebook fan page was established which could be accessed from both the Flash version of the game, and from within the iPhone game itself. The Wall performed well in getting feedback from users, and delivering news about upgrades and new features.
We run Facebook advertising for clients to promote their fan pages, make people aware of competitions, and more.
Case study: Jim Beam ITM400 tickets competition
As part of the build up to the ITM400 V8 Supercars in Hamilton, Jim Beam offered double passes as a prize. This promotion linked from Facebook to an external site – Jim Beam’s competitions page on its website, as Facebook has strict rules about how competitions are run on its own site. We wrote several ads, including the one below, which ended up with the best clickthrough rate.
Jim Beam followed this up with ads specific to its Facebook page.
We also designed specific landing pages for competitions and the welcome tab for new fans.