Search engine optimisation is about convincing the search engines that your site is worthy enough and relevant enough to be placed at the top of the list when a potential client of yours searches a particular keyword.

Why do it?

90% of people find websites via searches, and the bulk of those are in Google. If you’re not in the top five there’s less than a 10% chance your listing will be clicked on, whereas if you are number one it’s usually between 25-42% chance you’ll be clicked on (according to research).

Appearing at the top of the natural search results like this means you are getting clients without having to make any advertising effort. It becomes much more cost-effective to run your website.

How is it done?

Keyword research and competitor analysis

This is the foundation of any marketing online. If you don’t know what people are searching for, you don’t know what to optimise your website for. If you don’t know how strong your competitors are, you don’t know whether you’ve got any chance at all of ranking highly for a particular word or phrase.

On-page optimisation – site auditing

We conduct a thorough review of your website and suggest changes to be made to make it friendlier to both search engines and visitors. We’ve had instances of improving a website’s conversion rate and visibility over 100% with just some simple tweaks. Your website might be actively discouraging people to do business with you – we should take a look at it sooner rather than later. We also set up monitoring and analytics at this time.

Off-page optimisation

There are 15 different strategies we use to accomplish this, but in a nutshell it’s all the activity that happens outside of your website and it’s predominantly about creating links to your website, and improved awareness of it, too.

The strategies we use evolve over time. Google is a clever search engine, and staying one step ahead of it is a challenge in itself.

Beware

Beware companies that guarantee you a first place listing without fully disclosing what that means. We can get you endless first place listings for terms that are never searched, but you need to be first for terms that are used by people who actually want to buy what you have for sale. They tend to be a little more difficult because they have more competition. And there are no guarantees. In fact, it is often not even cost-effective to be at number 1 for every term. We’ll tell you if that is the case because there will be a more effective strategy for you to compete in the form of pay-per-click advertising.