Search engine optimisation is about convincing the search engines that your site is worthy enough and relevant enough to be placed at the top of the list when a potential client of yours searches a particular keyword.
Why do it?
90% of people find websites via searches, and the bulk of those are in Google. If you’re not in the top five there’s less than a 10% chance your listing will be clicked on, whereas if you are number one it’s usually between 25-42% chance you’ll be clicked on (according to research).
Appearing at the top of the natural search results like this means you are getting clients without having to make any advertising effort. It becomes much more cost-effective to run your website.
While traditional SEO has focused on link building, this is becoming rapidly outdated and SEO is now a function of your marketing team. However, technical SEO – making sure your website is friendly for search engines visiting it – is still important.
Beware companies that guarantee you a first place listing without fully disclosing what that means. We can get you endless first place listings for terms that are never searched, but you need to be first for terms that are used by people who actually want to buy what you have for sale. They tend to be a little more difficult because they have more competition. And there are no guarantees. In fact, it is often not even cost-effective to be at number 1 for every term. We’ll tell you if that is the case because there will be a more effective strategy for you to compete in the form of pay-per-click advertising.