iPhone/iPad Application Development

Parkside Media has relationships with iPhone developers and can design and manage your iPhone application, be it a game or other application.

We have several successful iPhone applications:

Drift Legends – the number one racing game in New Zealand

Cool Car Pics – screen wallpapers

Cool Car Battles – card game similar to Top Trumps, but with a twist

Our Skills

• Application rule development, including game rules
• Functional wireframing
• Design
• Dialogue writing and recording
• Music selection and/or composition
• Sound effects supervision
• Documentation
• Testing
• Application marketing and publicity, including website design
• Search engine optimisation

Programming is managed and outsourced.

Case study: Drift Legends

Drift Legends is a successful game both online and for Apple devices. The game is a birds-eye-view racing game that was developed for drifting enthusiasts. It features realistic physics. Players use four cars on 25 unique tracks, working their way towards the goal of becoming a drift legend.

The application communicates with a global scoring system outside of Apple’s Game Center. High scores are available via the Drift Legends website as well as being pulled into the application. The system also collects email addresses and other app usage information that can be used for future marketing.

The development process

• Write functional specification and rules – develop scoring rules, gameplay objectives, game mechanics, etc
• Design and build game in Flash – full working version in Flash is available to play, but with 1 car and 2 tracks and serves as a marketing tool
• Interface design for Apple devices – modify interface for touch navigation and play
• Write brief for programming team, including physics model and objectives – wireframe documents, functional objectives
• Liaise with programming team to complete development – collaborate with the team to achieve the gameplay objectives
• Source and license music – licensed 15 original New Zealand soundtracks for inclusion in the game
• Generate sound effects – sourced sound effects and supervised studio sessions to modify them as required
• Testing – full testing, including documentation and tracking bug fixes with the programming team
• Game launch and ongoing marketing – many activities including Facebook page, banner advertising, distribution of promo codes to key websites, PR, etc.
• Search engine optimisation (currently number 2 in Google for ‘drifting game’)
• Ongoing development and features enhancement

The result

The game went to number 1 in New Zealand for racing games and charted in the top 10 for all games, including number 2 for highest grossing. It continues to sell strongly.