Overview

• A motoring publication icon since 1990, NZCC’s coverage and support of the local classic car scene is unique within New Zealand — which explains why NZCC is one of the longest running motoring magazines New Zealand has ever seen.
• Readership has grown to an impressive 138,000 loyal and affluent readers per month who are genuinely passionate about beautiful cars old and new.
• NZCC represents premium value for money to automotive and lifestyle advertisers, from small business to corporate.
• NZCC is supported by its own multimedia and content-rich website, www.classiccar.co.nz.

Vital Statistics

• Monthly circulation 9,021 (period ending 30/6/08)
• Monthly readership 138,000 Jan – Dec 2008
• New Zealand Classic Car is New Zealand’s only Nielsen-measured Classic car title!
• Download the complete Nielsen Survey information here [pdf]

Reader Profile

• NZCC has a network of loyal readers with the typical Classic Car reader being a well-educated, successful male, who enjoys a very active social life and participates in a variety of sports and leisure activities.

Results from our NZ Classic Car reader Survey

• 94% of readers surveyed are male.
• 46% of readers have a combined household income between $80,000-$150,000 per year, 24% over $150,000.
• 97% of NZ Classic Car readers have investments/savings, of which 67% are over 50,000. 41% have investments over $200,000.
• 78% of NZ Classic Car readers like to dine out at a restaurant 1-2 times per week.
• 97% of readers like to travel overseas, with 63% heading off once a year.
• 33% of readers stated that advertising always influenced purchasing decisions with 38% saying it did sometimes.
• 23% of readers are planning to purchase new or used car in the next 12 months.

From the Editor’s desk

NZ Classic Car – New Zealand’s longest running classic car magazine – celebrated its 200th edition in August 2007, an amazing achievement for a publication which began as a simple idea to put local classic car owners in touch with event organisers, car clubs and trade professionals.

The magazine includes stunning photography, authoritative features, historic motorsport features and event reports from throughout New Zealand – but that’s only half of the story. NZ Classic Car is not only at the forefront – it is now a vital part of the local classic car scene; and everyone involved with the magazine is proud of that.

Allan Walton
Editor

Classic Car online

The Internet has become an absolutely essential component of any advertising campaign. In this era of converging media, Parkside’s magazine titles are all complemented by their own individual websites. Interactive, engaging and content-rich, these multimedia sites are targeted at automotive and technology markets. Our sites are our users’ sites bulging with our content and theirs, feeding their passion, enriching their understanding and allowing them to contribute to an environment that is real, interactive and relevant.
‘Kiwis spend almost 20% of their media consumption time online’
Interactive Advertising Bureau - Auckland, Tuesday, Feb 26, 2008