Overview

• D-Photo focuses on the exploding popularity of digital photography and the huge demand for information about cameras and photography-related products in New Zealand.
• Fresh, exciting and following in the footsteps of successful stable mates Tone and The Photographer’s Mail, D-Photo is an accessible and enjoyable guide for novice, amateur and professional photographers alike.
• D-Photo encourages and assists readers to embrace the rapidly expanding world of digital photography through informative how-to guides, essential product reviews, in-depth articles, features and more.
• D-Photo’s informative content and in-depth product reviews ensure readers make informed decisions when purchasing new photography equipment.

Vital Statistics

• D-Photo is a glossy, perfect bound, bi-monthly digital photography publication with a nationwide print run of 12,000 copies per issue
• Latest survey information clearly demonstrated readers use D-Photo Magazine as an informative guide for purchases of digital cameras and photographic equipment. Interestingly, 90% of readers hold on to their copy of D-Photo for future reference and as a valuable guide to photography techniques.
• 90% of D-Photo readers are aged over 30 with 50% aged over 55.
• Around 40% of D-Photo readers earn between $40,000 and $60,000 p.a and nearly 40% earn over $60,000
• 16% of D-Photo readers consider themselves novice photographers, 77% as amateur and nearly 7% as professional.
• An impressive 40% of D-Photo readers are planning to buy a new digital camera or lens in the next 12 months.
• D-Photo’s website receives over 10,000 unique visitors and 80,000 page views per month

Reader Profile

• D-Photo has a broad readership of which 67% are male and 33% female aged 25 and older.
• Readers are predominantly well-educated, financially stable, business professionals with incomes in the $50,000—$100,000 range.
• D-Photo’s content is the main reason most readers have purchased a copy or subscribed, and 1000s have after reading a previous issue. D-Photo’s informative content and in-depth product reviews ensure the reader is making an informed decision when purchasing new photography equipment.
• The well-known brands featured and advertised appeal to the quality conscious reader that photography demands and D-Photo attracts.

From the Editor’s desk

New Zealand’s premier photography title, D-Photo Magazine, brings readers the freshest, smartest stories from the ever-expanding world of digital photography.  Along with technical hints and tips for aspiring photographers, the hottest news from at home and around the globe and inspiring articles about talented photographers, D-Photo provides comprehensive reviews of all the latest gear.

D-Photo Magazine is supported by its strong online presence at dphoto.co.nz, where users can explore articles and interact, post and vote on images, while keeping up to date with New Zealand’s many camera events. Updated with numerous news articles every day and regularly abuzz with blog postings, the popularity of D-Photo’s website has exploded over recent months.

With more consumers buying digital cameras, shooting and sharing online, D-Photo is a forum more exciting by the day.

Tim Grey
Editor

D-Photo online

The Internet has become an absolutely essential component of any advertising campaign. In this era of converging media, Parkside’s magazine titles are all complemented by their own individual websites. Interactive, engaging and content-rich, these multimedia sites are targeted at automotive and technology markets. Our sites are our users’ sites bulging with our content and theirs, feeding their passion, enriching their understanding and allowing them to contribute to an environment that is real, interactive and relevant.
‘Kiwis spend almost 20% of their media consumption time online’
Interactive Advertising Bureau - Auckland, Tuesday, Feb 26, 2008