Overview

• New Zealand Performance Car continues to dominate the New Zealand motoring category, with Nielsen readership figures reaching 303,000. With a net circulation of 13,857 per month, New Zealand Performance Car magazine is New Zealand’s biggest selling motoring magazine.
• It has been the top selling motoring magazine for more than 7 years and is supported by its own content-rich multimedia website and free-to-air TV programme.
• The website receives over 40,000 unique visitors a month, primarily in the difficult-to-reach 15-30 male demographic
• To see advertising options within NZ Performance Car's channels, use the menu on the left

Vital Statistics

• Monthly circulation 13,857 (period ending 30/6/08)
• Monthly readership 303,000 (Jan - Dec 2008)
• NZ Performance Car is the most cost effective magazine in reaching males aged 15 – 29.
• Readers of NZ Performance Car are predominantly male, aged 15 to 39yrs who enjoy extroverted lifestyles.
• NZ Performance Car readers spend the majority of their disposable income on lifestyle-related products, cars, clothes, entertainment and consumables.
• Download the complete Nielsen Survey information here [pdf]

From the Editor’s desk

Since 1996 New Zealand Performance Car has been the voice of the country’s modified import car scene. It was there to see the first import 10-second quarter mile run, there when the first official drift battle ensued, there when the first show trophies were handed out, and there to bring NZ its very first Super Lap time attack event. It’s no wonder, then, that NZPC is widely regarded as New Zealand’s import performance authority.
With an editorial, web, television, production and sales and marketing crew passionate about the product, and equally passionate about the cars that fill our magazine and web pages every month, we’ve managed to connect with our readers at face level and the results speak for themselves.

Brad Lord
Editor

Performance Car online

The Internet has become an absolutely essential component of any advertising campaign. In this era of converging media, Parkside’s magazine titles are all complemented by their own individual websites. Interactive, engaging and content-rich, these multimedia sites are targeted at automotive and technology markets. Our sites are our users’ sites bulging with our content and theirs, feeding their passion, enriching their understanding and allowing them to contribute to an environment that is real, interactive and relevant.

‘Kiwis spend almost 20% of their media consumption time online’
Interactive Advertising Bureau - Auckland, Tuesday, Feb 26, 2008

NZ Performance Car Television

No other media package in the country compares with the convergence our television series delivers. A proven multimedia platform, consisting of the television show airing on TV1 and TV2. Phenomenal viewer statistics, assisted by the massive readership of NZ Performance Car Magazine and our two other market-leading motoring titles, NZV8 and NZ Classic Car. The performance car magazine website powers the online aspect and the WAP (cellular) factor caters for the stronghold mobile (cell phone) media is having on the youth market worldwide. A complete media maelstrom! Find out what a convergent sponsorship package can do for your brand. Contact your Parkside Media representative for further information.