Parkside Media produces niche, consumer-focused content,
predominantly aimed at males
Established in 1990, Parkside Media now publishes over 60 magazine issues per year; runs three major nationwide events – Super Lap, NZ Drift Series and Import All-Stars – and is the major sponsor of many others; has more than 50,000 members registered to the NZ Performance Car Mobile Text Club; runs multiple web channels; and produces its own Performance Car TV and NZV8 TV television programs.
Parkside Media's fulltime employees comprise a dedicated web team as well as editorial, sales, production, TV and photography teams.
With the launch in 1990 of New Zealand Classic Car magazine, Parkside Media quickly established itself as one of this country’s most dynamic and innovative magazine publishers. Parkside’s aim is to always create media to a world-class-standard and prides itself on producing accurate, insightful, entertaining magazines and websites with very high production values.
From humble beginnings with no fulltime staff, producing magazines from a garden shed in Auckland’s inner city suburb of Grey Lynn, Parkside now boasts a staff of over thirty-five fulltime employees and is one of New Zealand’s largest independent magazine publishers. Parkside is still based in Grey Lynn Auckland but now has its business based in a 12,000 sq ft building on Richmond Road complete with television editing and photographic production suites.
Our Magazines
NZ Classic Car  |
NZ Performance Car |
|
|
NZV8 |
Tone |
|
|
D-Photo |
|
|
Each magazine is supported by its own dedicated website
- NZ Performance Car
www.performancecar.co.nz - NZV8
www.v8.co.nz - NZ Classic Car
www.classiccar.co.nz - Tone
www.tone.co.nz - D-Photo
www.dphoto.co.nz
Web-only Media Channels and Games
- Car & SUV – focuses on new car reviews and information
www.carandsuv.co.nz - How's The Traffic? - traffic web cams from Auckland, Wellington and Christchurch
www.howsthetraffic.co.nz - Bruce McLaren Trust – historic motorsport and image library
www.bruce-mclaren.com - Drift Legends – Online drifting game
www.driftlegends.com - Jetsprint Legends - Online jet boat game
www.jetsprintlegends.com - Super Lap Legends - Online circuit racing game
www.superlaplegends.com - Midnight Sting - Shoot 'em up
www.midnightsting.com - Britney's Rehab Run - Shoot 'em up
www.britneysrehabrun.com
NZ Performance Car Magazine Mobile Club
The Mobile Club is free to join, and members are kept up to date by text with what is happening in the world of NZ Performance Car magazine. More than 50,000 members are currently registered to receive our free MMS text alerts.
NZ Performance Car TV
NZ Performance Car TV is a free-to-air television program that has just finished its eighth series. It has airtime on TV1 and TV2. Each series consists of 13 episodes.
NZV8 TV
NZV8 TV's inaugural season in 2009 was a resounding ratings success. Plans are currently underway to continue the show with a new 13 week series. The series aired as part of Powerbuilt Tools Motorsport on Sunday afternoons on TV1.
Miscellaneous
Other available services include:
- Studio and on-location photo shoots
- Website design and production
- Advergame design and development
- Print ad production
- Contract writing and publishing
Our Events
Super Lap
Super Lap is a televised event that is specially formatted to be a total test of import streetcar performance on the race circuit.
Import All-Stars
Every summer, NZ Performance Car presents the biggest Import drag racing event of the year at Fram Autolite Dragway, Meremere. It is a massive televised event featuring the best import drag cars from New Zealand and overseas.
NZ Drift Series
The NZ Drift Series showcases the best drifters from all over the country as they compete for more than $40,000 in prizes. Each series runs over five events, all televised on TV1 as part of Powerbuilt Tools Motorsport.
NZ Bikini Model Search
NZ Performance Car brings you the hunt for New Zealand’s ultimate bikini model. A nationwide bikini model competition specifically targeted at our core audience of 15-19 year old males.
 |