Niche, consumer-focused content
Established in 1990, Parkside Media now publishes more than 50 magazine issues per year; runs three major nationwide motorsport events – Super Lap, NZ Drift Series and Import All-Stars – and is the major sponsor of many others; has more than 20,000 members registered to the NZ Performance Car Mobile Text Club; runs multiple web channels; and produces its own Performance Car TV and NZV8 TV television programs.
Parkside Media’s fulltime employees comprise a dedicated web team as well as editorial, sales, production, TV and photography teams.
With the launch in 1990 of New Zealand Classic Car magazine, Parkside Media quickly established itself as one of this country’s most dynamic and innovative magazine publishers. Parkside’s aim is to always create media to a world-class standard and prides itself on producing accurate, insightful, entertaining magazines and websites with very high production values.
From humble beginnings with no fulltime staff, producing magazines from a garden shed in Auckland’s inner city suburb of Grey Lynn, Parkside now boasts a staff of more than thirty-five fulltime employees and is one of New Zealand’s largest independent magazine publishers. Parkside is still based in Grey Lynn Auckland but now has its business based in a 12,000 sq ft building on Richmond Road complete with television editing and photographic production suites.
Marketing: Online and Offline
Getting your message to your clients: that’s what we do. Whether it’s search engine optimisation, magazine advertising or running events, Parkside Media can help you develop a structured and consistent marketing message.
But we’re not just your average marketing agency, and that’s because we put into practice for ourselves what we do for our clients. You work hard in your business, so we treat it as we would our own and use strategies that we know work, from Facebook marketing, Google Adwords, event sponsorship, online public relations, competitions and giveaways, brand-building and more.
We can even use the media we control to help boost your company’s profile and business – it’s cost-effective and it’s a significant advantage over standalone marketing agencies that often don’t practise what they preach for their own business.
If you’d like to know more about us, read on. If you’d like to know more about what we do, click on services in the menu above.
Each magazine is supported by its own dedicated website
- NZ Performance Car – modified Japanese cars
- NZV8 – high performance V8 cars
- NZ Classic Car – classic and historic cars
- Tone – hi-fi, home theatre and gadgets
- D-Photo – camera reviews and photography information
Web-only Media Channels and Games
- Car & SUV – focuses on new car reviews and information
- How’s The Traffic? – traffic web cams for Auckland, Wellington and Christchurch
- Driving Tests Online – practise your driving test and road code online
- Cars for Sale NZ – buy and sell your car online
- Checka – check vehicle history and details
- Hellophoto – photography forum
- Drift Legends – Online and iPhone application drifting game
- Jetsprint Legends – Online jet boat game
- Super Lap Legends – Online circuit racing game
- Midnight Sting (customer contract build) – Shoot ‘em up
- Britney’s Rehab Run (Viral campaign) Shoot ‘em up
- Cool Car Battles – iPhone application card game
TV
NZV8 TV‘s inaugural season in 2009 was a resounding ratings success. Since then, the program has gone from strength to strength and is shown as part of motorsport programming on Sunday afternoons on TV1. NZ Performance Car TV is a free-to-air television program that ran for eight seasons on TV1, TV2 and SkyTV. Each series consists of 13 episodes.
Miscellaneous
Other available services include:
- Studio and on-location photo shoots
- Website design and production
- Search engine optimisation
- Advergame design and development
- Print ad production
- Contract writing and publishing
- Social media marketing
- Media consulting and campaign management
Our Events
Super Lap
Super Lap is a televised event that is specially formatted to be a total test of import streetcar performance on the race circuit.
Import All-Stars
Every summer, NZ Performance Car presents the biggest Import drag racing event of the year at Fram Autolite Dragway, Meremere. It is a massive televised event featuring the best import drag cars from New Zealand and overseas.
NZ Drift Nationals
The NZ Drift Nationals is the largest drift motorsport event in New Zealand. The event showcases the best drifters from all over the country. The most recent event at Hampton Downs attracted more than 8000 spectators, the series has also launched the international careers of some of New Zealand’s top drivers.
NZ Bikini Model Search
NZ Performance Car brings you the hunt for New Zealand’s ultimate bikini model. A nationwide bikini model competition specifically targeted at our core audience of 15-29 year old males.
